Media and Advertising

OmniSci gives media planners, user acquisition managers, and advertising data analysts the ability to rapidly understand and visualize the effectiveness and value of ads and ad spend. Now they can dig deep into billions of rows of clickstream data as fast as their curiosity allows.

  • Over 400 billion ad tech transactions are processed daily, compared to 6 billion on the NYSE
  • 61% of marketing data analysts struggle to analyze their data
  • Loss from ad fraud exceeds $16 billion annually

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Guide to Breakthrough Advertising Data Analytics

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OmniSci delivers a speed-of-thought advertising analytics experience for a truly interactive, immersive, and engaging user experience. This allows marketing data analysts to interrogate massive datasets of billions of transactions, to unlock unparalleled insights around ad spend, national campaigns, and program performance.

  • Improve the performance and predictability of television advertising
  • Enrich targeted advertising and decision-making with location intelligence
  • Closely monitor campaigns and spot telltale signs of ad fraud in real-time, at scale

Media and Advertising Use Cases

“Getting OmniSci up and running, in a large environment like Verizon, was one of the better experiences  that I’ve had in deploying a tool…” 

Sr. Manager, Major Telco Provider