Media and Advertising

OmniSci gives media planners, user acquisition managers, and data analysts the ability to rapidly understand and visualize the effectiveness and value of ads and ad spend. Now they can dig deep into billions of rows of clickstream data as fast as their curiosity allows.

  • Over 400 billion ad tech transactions are processed daily, compared to 6 billion on the NYSE
  • 61% of marketing decision makers struggle to analyze their data
  • Loss from ad fraud exceeds $16 billion annually

Download the RTInsights Report

Guide to Extreme Analytics for Breakthrough Advertising Performance

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“Getting OmniSci up and running, in a large environment like Verizon, was one of the better experiences  that I’ve had in deploying a tool…”

Jason Sanders
Sr. Manager, Major Telco Provider

Transform Advertising Campaign Performance

The Challenge

Businesses cannot adjust digital ad campaigns quickly enough using mainstream analytics. The mix between channel, target audience, product, or ad copy is constantly shifting. Media buyers must visualize those relationships to optimize their ad dollars as a campaign progresses, but standard reporting is too slow and too static.

OmniSci Solution

OmniSci gives you the power to query and visually explore large ad performance datasets at extreme speed, so you can find hidden insights quickly enough to improve results. Mobile gaming companies and media buying agencies have turned to the OmniSci analytic platform to achieve a new level of ROA.

OmniSci Customer Case Study

How Simulmedia visualizes and analyzes the impact of TV ad spend in milliseconds

OmniSci Customer Video

Simulmedia's adoption of OmniSci for advertising analytics on campaign performance

OmniSci Demo

See how OmniSci is used for analytics on a large digital advertising dataset

Rapid Response to Cyber Incidents

The Challenge

Unauthorized intruders infiltrate systems of national governments and global corporations by hiding their tracks across identities, devices and behavior. Teams in Security Operations Centers (SOCs) receive countless incident alerts, but most are false alarms, so SOCs waste thousands of hours a year investigating those. When an actual attack has occurred, slow analytics across fragmented data make it harder for security teams to identify and patch vulnerabilities before more data is compromised.

OmniSci Solution

OmniSci's zero-latency visual analytics don't require pre-aggregation. In this cat-and-mouse game, that speed gives security analysts immediate insight. They can perform hundreds of queries in quick succession, without losing access to any granular information. SOC teams can investigate far more cyber alerts every day, and when they do find a vulnerability they have the data they need to apply the right patch quickly, maintaining an ongoing patch cadence that deters future attacks.

Watch OmniSci Demo

See how OmniSci Immerse interactively explores your Google Analytics data

Ponemon Institute

How malware destroys an organization’s reputation and financial stability

eSecurity Planet

Industry experts discuss how AI is shaping the future of IT security